Privacy Policy for Mada Al-Hayat App

At Mada Al-Hayat App, we are committed to protecting your privacy and ensuring the confidentiality of your personal data. This policy outlines how Anhar Al-Ihsan for Electronic Marketing (Mada Al-Hayat App) collects, uses, processes, stores, and protects your personal data when using our services, and your choices regarding this data, in accordance with the Personal Data Protection Law and relevant regulations in the Kingdom of Saudi Arabia.

1. Definitions

For the purposes of this privacy policy, the following definitions apply:

Personal Data: Any information that can identify an individual, including name, contact details, financial information, and location data.
User: Any individual who interacts with our services and agrees to this privacy policy.
Sensitive Data: Data revealing racial or ethnic origin, political opinions, religious beliefs, biometric data, health data, or any other data deemed sensitive under Saudi law.
Cookies: Small files stored on the user’s device to enhance user experience.
Data Controller: The entity (Mada Al-Hayat App) that determines the purposes and means of processing personal data.
Data Processing: Any operation performed on personal data, including collection, storage, and destruction.
Consent: Explicit and clear approval from the user to process their personal data.
Retention Period: The time period during which personal data is retained by the Data Controller.

2. Personally Identifiable Information

We collect personally identifiable information from users in various ways, including but not limited to visiting the app, registering, filling out forms, or participating in activities. Users may be asked to provide their full name, email address, phone number, and banking/payment verification details.

3. Non-Personal Information

We collect non-personal information whenever users interact with the app. This may include the type of smartphone and technical information about the user’s means of connecting to the app such as their internet service provider.

4. Purpose of Data Collection

We collect and use user data for the following purposes:

Improving Customer Service: Your information helps us respond more effectively to your support needs.
Improving the App: We continually strive to improve our offerings based on the information and feedback you provide.
Periodic Emails: We may use your registered email address to process your requests and send updates and information related to them.
Marketing and Direct Marketing: We may provide you with information—via phone, SMS, or email—about products or services you’ve requested or that we believe may interest you, with your consent. If you opt in to receive push notifications, we may send updates related to our services and offers. You can disable these notifications at any time in your mobile settings or by contacting us at info@lifelong.sa.

We may contact you periodically regarding your initial inquiry. You can request to opt-out at any time via the contact details provided below or by updating your profile settings. We may use your personal data for direct marketing communications via email or targeted online ads, if you’ve given your consent.

5. Legal Basis for Data Processing

We process your data based on one or more of the following legal grounds:

Consent: When required, we will obtain your explicit consent for data collection and processing.
Contractual Obligations: To provide the services you requested.
Legal Obligations: To comply with Saudi Arabian laws, including the Personal Data Protection Law (PDPL), Anti-Money Laundering (AML) regulations, and other applicable laws.

6. Protection of Personal Data

We follow proper procedures and security standards in collecting, storing, and handling data to protect it against unauthorized access, modification, disclosure, or destruction. Sensitive data exchanged between Mada Al-Hayat App and its users is transmitted through secure channels and encrypted using approved digital methods.

7. Sharing Personal Data

We do not sell, trade, or rent users’ personal identifiable data to others. We may share aggregated demographic information that is not linked to any personal identification with our partners, affiliates, and advertisers for the purposes outlined above. We do not share your data with any government body unless we receive an official request for disclosure for security or legal investigation purposes.

8. Cookies and Analytics

We use cookies to enhance your experience on our platform by collecting usage data that helps us understand how users interact with our services. We may use third-party analytics tools to collect data on user activity and platform performance. These tools do not collect personally identifiable information and are used solely to improve our services.

9. Data Transfers

Your personal data may be transferred outside Saudi Arabia under certain conditions, such as fulfilling contractual obligations or complying with Saudi laws. Data will only be transferred if sufficient safeguards are in place to protect your data in line with the Personal Data Protection Law.

10. Data Retention and Destruction

We retain your data only as long as necessary to fulfill the purposes stated in this policy or as required by Saudi law. Retention periods for different types of data are:

General Personal Data: Retained as long as necessary to provide our services or comply with legal obligations.
Financial and Transaction Data: Retained for five years after the transaction or end of business relationship.
Employment Records (if applicable): Retained for two years after the end of employment.
E-commerce Data: Retained for three years from the transaction date.
Cybersecurity Data: Retained for five years in accordance with the National Cybersecurity Authority requirements.

11. User Rights

You have the following rights regarding your personal data:

Right to Access: You can request access to your personal data.
Right to Correction: You can request to correct or update your data.
Right to Erasure: You can request the deletion of your data when it’s no longer necessary.
Right to Withdraw Consent: You may withdraw your consent at any time.

12. Third-Party Websites

Our app may contain advertisements or links to third-party websites and services. We do not control the content or practices of these sites and are not responsible for them. We recommend reviewing their privacy policies before interacting with them.

13. Updates to the Privacy Policy

We reserve the right to update this privacy policy at any time. The updated version will be posted on our website, and you will be notified of any significant changes. Continued use of our services after updates constitutes your acceptance of the revised terms.

14. Governing Law and Dispute Resolution

This privacy policy and any disputes arising from it are governed by the laws of the Kingdom of Saudi Arabia. Any legal actions or disputes related to this policy will be resolved exclusively before the courts of Saudi Arabia.